Fetch is built by women, for women. Safety and privacy aren't a policy page we wrote at the end. They're a constraint we've designed against from the first commit - because we're building the app we want to use.
What happens to your photos
The photos you upload of your wardrobe items go to private storage. Only your own account can see it, through a short-lived link generated at the moment you view it. Photos pass through our automated services on the way in, to identify the garment for the rendering. That processing is the only thing they're used for. They're never sold, published, or shown.
If you upload a selfie to customize a doll, it is deleted from our servers after your doll is rendered. No frills.
What the app displays outwards are generated assets: your doll and renders of your clothes. Those aren't cut outs, they're drawn entirely new. The room behind the garment or anyone who happened to be in frame - none of that survives into what your friends see.
If you delete your account from Settings, everything goes: photos, renders, messages, wardrobe, account. You have full control of your content, and your photos are never used for anything other than showing you your own wardrobe.
Is Fetch trying to sell you things?
No. Fetch is built around clothes you already own. Fetch is aimed at optimizing your wardrobe and using it to its full capacity, never to push you to buy things you don't need.
Younger users
Fetch is rated 14+, and some of the people using it are under eighteen. That's factored into how it's built. Fetch asks you for your age upon signup, and the app experience is tailored thereafter.
For accounts under 18, only accepted friends can start a conversation. There is no inbox a stranger can reach and no public-profile setting to switch on, and accounts under 13 aren't permitted at all. And to connect with someone you need their exact username, typed in full. No partial search, no "people you may know," no suggestions. Both sides accept before anything is shared. There's no way to scroll through strangers.
Furthermore, there's no public feed, no follower counts, and we also run policy content checks against uploads, to make sure there is nothing on our servers that shouldn't be there.
No public information
Fetch is a closed network. Everything sits behind a login. There's no profile page on the open web and nothing for a search engine to find.
About bodies
Your Fetch doll is a doll. It takes its features from a selfie, so it looks something like you - but we've stylised it deliberately to not look photorealistic. The doll isn't an accurate depiction of you, or your body. It's a figure with your features similar to yours, built for one purpose - so you can see how your clothes work together.
Right now there's one body shape. Skin tone, hair and face is dynamic; but you can't change the body. We're aware of the role dolls have played in how women are taught to see themselves, and a single fixed body is not where we see Fetch long-term. It's a limit of what we can build at this stage, not a reflection of our wishes. More variation is a high priority on the list.
Making a doll from your own selfie is optional, too. Everyone starts with a generic doll and plenty of people never change it - or build one from a screenshot of a celebrity or a character they like. The wardrobe works the same either way.
If there's something we haven't answered, or anything you believe we could do better, please email info@fetchwardrobe.com.
