YOUR NEW WARDROBE APP

Privacy PolicyWhat we collect. When you create an account we collect your email address. When you use Fetch we collect photos you upload (face photo, mirror photo, wardrobe items), outfits you save, events you create, and usage data to improve the app. We collect face and full-length photos solely to generate your personalised digital avatar. These photos are stored securely, never sold, never used to train AI models, and never shared publicly. If you are between 13 and 18, we recommend having a parent or guardian review this policy. Parents who believe their child has uploaded photos without consent should contact us immediately at [email protected] and we will delete the data within 72 hours.How we use it. We use your photos to create and personalise your digital avatar and wardrobe. We use product analytics (via PostHog) to understand how people use Fetch and improve it. This usage data is linked to your account, including your email and username, so it is not anonymous. We do not sell your personal data.Who we share it with. We use a small number of service providers to operate Fetch: Supabase (secure data storage and authentication), PostHog (product analytics), OpenAI and Anthropic (to process uploaded images and generate your digital wardrobe items and avatar), Resend (to send account and notification emails), and Vercel (hosting and content delivery). These providers process your data only to provide their service to us. Under OpenAI's and Anthropic's API terms, data sent to their APIs is not used to train their AI models. We do not sell your personal information, and we do not share it with third parties for their own purposes.Your photos. Photos you upload are stored securely and are only visible to you and, where you choose to share, your friends on Fetch. To create your avatar and wardrobe items, photos are processed by the AI providers named above; they are not used to train AI models. We never use your photos to train AI models without your explicit consent.Analytics and cookies. Fetch uses local storage to remember your session and preferences. Our analytics provider (PostHog) sets first-party cookies and local storage to measure how the app is used, linked to your account. We do not use third-party advertising cookies and we do not sell your data to advertisers.International data transfers. Fetch and our service providers are based in or process data in the United States. If you use Fetch from the EU, the UK, or elsewhere, your personal data will be transferred to and processed in the US. We rely on our providers' standard contractual clauses and equivalent safeguards for these transfers.Data retention. We keep your personal data for as long as your account is active. When you delete your account we delete your photos, avatar, wardrobe, and associated data. Some providers may retain limited copies for a short period for security and abuse prevention — for example, AI providers may retain API inputs for a limited time (typically up to 30 days) before deletion.Your rights. You can request access to your personal data, correction of inaccurate data, a copy of your data (portability), or deletion of your account and all associated data at any time by contacting us at [email protected]. You may also object to or ask us to restrict certain processing. We will respond within 30 days. If you are in the EU or UK, you also have the right to lodge a complaint with your local data protection authority.Children. Fetch is not intended for children under 13. If you believe a child under 13 has created an account please contact us at [email protected].Changes. We may update this policy. We will notify you of significant changes via email.Questions? Contact us at [email protected]Last updated: June 2026