Journal

Pack the trip before you pack the suitcase

A travel capsule is decided before the case is open. How to work out what a week away actually needs, and pack it.

Alta vs Fetch: the avatar wardrobe apps compared

Why Alta's photorealistic render and Fetch's paper doll are not the same thing, and what happens when you change your mind mid-outfit.

QUIZ: Which wardrobe app should you download?

Ten questions, one ranked top three, across Whering, Stylebook, Indyx, Acloset, Cladwell, Combyne, Alta and Fetch.

The best digital wardrobe apps in 2026

An honest comparison of Whering, Stylebook, Indyx, Acloset, Cladwell, Combyne, Alta and Fetch - organised by who each one actually suits, not by rank.

We (also) Built the Clueless Wardrobe Computer

Cher Horowitz's outfit-matching machine was fiction in 1995. Why we built a real one, and how the paper doll makes it work.

Photographing your clothes 101

How to photograph your clothes so Fetch renders them cleanly. A practical guide for flat lays, hangers, and mirror selfies.

A note on safety and privacy

How Fetch handles your photos, your account, younger users, and the content you share.

What is a digital wardrobe?

A digital wardrobe is a copy of the clothes you own, kept on your phone. What it gets you, the honest cost, and how to set it up.

Build a capsule wardrobe from clothes you own

Most capsule wardrobe guides are shopping lists in disguise. This one starts from the premise that the capsule is already in your room.