Journal
The Fetch journal: wardrobe apps, photographing your clothes, and how we handle privacy.
- 2026-08-17
Alta vs Fetch: the avatar wardrobe apps compared
Why Alta's photorealistic render and Fetch's paper doll are not the same thing, and what happens when you change your mind mid-outfit.
- 2026-08-15
QUIZ: Which wardrobe app should you download?
Ten questions, one ranked top three, across Whering, Stylebook, Indyx, Acloset, Cladwell, Combyne, Alta and Fetch.
- 2026-08-14
The best digital wardrobe apps in 2026
An honest comparison of Whering, Stylebook, Indyx, Acloset, Cladwell, Combyne, Alta and Fetch - organised by who each one actually suits, not by rank.
- 2026-07-18
We (also) Built the Clueless Wardrobe Computer
Cher Horowitz's outfit-matching machine was fiction in 1995. Why we built a real one, and how the paper doll makes it work.
- 2026-07-05
Photographing your clothes 101
How to photograph your clothes so Fetch renders them cleanly. A practical guide for flat lays, hangers, and mirror selfies.
- 2026-06-30
A note on safety and privacy
How Fetch handles your photos, your account, younger users, and the content you share.
- 2026-06-21
What is a digital wardrobe?
A digital wardrobe is a copy of the clothes you own, kept on your phone. What it gets you, the honest cost, and how to set it up.
- 2026-06-13
Build a capsule wardrobe from clothes you own
Most capsule wardrobe guides are shopping lists in disguise. This one starts from the premise that the capsule is already in your room.
